Marketing Roles and Responsibilities

The Radiology Marketing Team consists of one Marketing Director, four Marketing Managers and two Web Development specialists; an Organizational Chart (download .pdf) has been included for reference.  We report directly to the Radiology Department’s Administrative Director, as well as to the Department’s Vice Chair of Business Development.  Primary responsibilities for the Team are:

Thomas G. Marshall
	Director, Quality Assurance & Marketing 175 Cambridge Street - CRP Suite 200 Boston, MA 02114 Phone: 617-726-0304 Fax: 617-724-1144 Pager: 30958 Email: tmarshall@partners.org
Area of Expertise and Responsibilities: Oversee relationship building and quality assurance for MGH referring practices. Formulate and implement marketing strategies to increase awareness of entire spectrum of Mass General Imaging resources.
Kristen Landreth Dean
	Senior Manager, Quality Assurance & Marketing 175 Cambridge Street - CRP Suite 200 Boston, MA 02114 Phone: 617-724-4902 Fax: 617-724-1144 Pager: 31124 Email: kdean4@partners.org
Area of Expertise and Responsibilities: Measure impact of department's efforts, track referral trends and build awareness of the Mass General Imaging and MGH Radiology brands.
Michelle Hazel Dean
	Manager, Quality Assurance 175 Cambridge Street CRP- Suite 200 Boston, MA 02114 Phone: 617-643-2494 Fax: 617-724-1144 Pager: 22082 Email: mhdean@partners.org
Area of Expertise and Responsibilities:  Radiology liaison to MGH referring practices, providing quality assurance and ROE support. Assist with production of Mass General Imaging marketing collateral and promotions.
Brian M. Cerroni
	Manager, Clinical Development and Marketing 175 Cambridge Street CRP- Suite 200 Boston, MA 02114 Phone: 617-850-5377 Fax: 617-724-1144 Pager: 20864 Email: bcerroni@partners.org
Area of Expertise and Responsibilities:  Radiology liaison to non-MGH referring practices for Mass General Imaging Chelsea and Mass General West Imaging Waltham, providing quality assurance and clinical relationship building.
William Joseph Barron
	Manager, Quality Assurance 175 Cambridge Street CRP- Suite 200 Boston, MA 02114 Phone: 617-643-2198 Fax: 617-724-1144 Pager: 22172 Email: wbarron@partners.org
Area of Expertise and Responsibilities: Radiology liaison to MGH referring practices, providing quality assurance and ROE support. Assist with production of Mass General Imaging marketing collateral and promotions.

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